Ecommerce transformation at Homla.pl

Homla, a leading Polish home furnishings brand, faced the challenge of increasing online sales by maximizing the purchase value of existing customers. With 62 showrooms and an extensive online product range, Homla sought to enhance customer experience and drive revenue growth through innovative AI-driven solutions provided by MarTech Compass.

Challenges

Homla needed to improve the shopping experience without attracting new traffic, focusing instead on better utilizing existing website visitors. The goal was to reduce shopping time, increase average cart value, and boost the number of products per transaction.

Solutions Implemented

To address Homla's challenges and enhance the customer shopping experience, we introduced a series of AI-driven personalization strategies designed to optimize product discovery, streamline the shopping process, and increase overall sales.

Personalized Recommendations on the Home Page

Using AI algorithms, we personalized product recommendations in real time based on user preferences, making it easier for customers to discover relevant products immediately upon visiting the site.

Similar Product Recommendations

We implemented recommendation frames on product pages that display items similar to those already viewed or purchased by customers, guiding them towards products that match their interests.

Shopping Cart Reminders

A dynamic widget was added to remind users of recently viewed products or items left in their shopping cart, enhancing the likelihood of completing purchases by keeping products visible throughout the shopping session.

Results Achieved

8%

Increase in Revenue Per User

The personalized recommendations led to a significant boost in average revenue per existing user.

14%

Increase in Transactions

Tailored product suggestions directly contributed to higher average order values, reflecting improved customer engagement.

10%

Increase in Average Order Value

Reminders for abandoned carts and personalized product suggestions increased the number of transactions.

I'm proud of our collaboration with Homla. Together we have implemented ambitious plans that have resulted in concrete achievements. This cooperation is just the beginning of a journey towards innovation and even better results.

Arkadiusz Seredyn
CEO MarTech Compass

Through strategic personalization and AI-driven recommendations, Homla successfully optimized its online store, resulting in significant growth in key performance indicators. This approach not only enhanced the customer shopping experience but also provided Homla with a competitive advantage in the home and decoration market. The partnership with MarTech Compass continues to pave the way for future innovations, including new marketing campaigns and loyalty strategies to further solidify Homla's market position.

This case study illustrates how MarTech Compass empower businesses to achieve their e-commerce goals through targeted AI solutions and data-driven strategies.

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Marta Lewandowska: I speek English

m.lewandowska@martechcompass.com

+ 48 506 924 120

Bartosz Bielewicz: I speek Swedish

b.bielewicz@martechcompass.com

+48 519 075 040

New York time zone

Sarosh Khan: I speek English
sarosh@martechcompass.com
+1 (510) 367-3881

About MarTech Compass

MarTech Compass is a leader in AI-driven marketing solutions, specializing in data analytics, content management, and personalized customer journeys. As a part of the RITS Group, we bring together innovation, expertise, and technology to help businesses grow.

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