Marketing
Automation
for
OmniCUK
OmniCUK, a leading multi-channel sales model in the insurance industry, partnered with MarTech Compass to implement advanced marketing automation solutions. The objective was to integrate customer data across various channels, streamline marketing efforts, and enhance customer engagement through personalized communication.
Challenges
OmniCUK
faced the challenge of managing customer interactions across multiple
touchpoints, including in-person consultations, online platforms, and phone
services. The need was to create a cohesive marketing strategy that would unify
these channels, optimize communication, and improve overall customer
experience.
Solutions Implemented
To help
OmniCUK overcome its challenges, MarTech Compass introduced a comprehensive
marketing automation solution that unified customer data, automated
cross-channel campaigns, and leveraged advanced segmentation techniques to
deliver personalized and effective communication.
Unified
Customer Data Integration
MarTech Compass integrated OmniCUK’s customer data from different channels into a single, cohesive platform. This provided a 360-degree view of each customer, allowing for more targeted and effective marketing campaigns.
Automated
Cross-Channel Campaigns
We implemented automated marketing workflows that delivered personalized messages based on customer behavior and preferences. This included email, SMS, and in-app notifications, ensuring consistent and relevant communication across all touchpoints.
Advanced Segmentation and Personalization
Using AI-driven analytics, we segmented customers based on their interaction history and purchase behavior. This enabled OmniCUK to deliver highly personalized offers and content, enhancing customer satisfaction and driving conversions.
Results Achieved
8%
Increase in Revenue Per User
The personalized recommendations led to a significant boost in average revenue per existing user.
14%
Increase in Transactions
Tailored product suggestions directly contributed to higher average order values, reflecting improved customer engagement.
10%
Increase in Average Order Value
Reminders for abandoned carts and personalized product suggestions increased the number of transactions.
Participating in CUK Insurance's digital transformation and supporting the OmniCUK project was an interesting challenge. Our cooperation yielded significant results, enabling comprehensive integration of data from different sales channels and effective personalization of communication with customers. Thanks to our activities, we were able to build a 360-degree view of the customer, which contributed to increased customer satisfaction and efficiency of marketing activities. We are pleased with the results achieved and that we were able to be part of this innovative transformation.
Bartłomiej
Kopeć
Head of
Marketing Automation