Challenges

OmniCUK faced the challenge of managing customer interactions across multiple touchpoints, including in-person consultations, online platforms, and phone services. The need was to create a cohesive marketing strategy that would unify these channels, optimize communication, and improve overall customer experience.

Results Achieved

8%

Increase in Revenue Per User

The personalized recommendations led to a significant boost in average revenue per existing user.

14%

Increase in Transactions

Tailored product suggestions directly contributed to higher average order values, reflecting improved customer engagement.

10%

Increase in Average Order Value

Reminders for abandoned carts and personalized product suggestions increased the number of transactions.

Participating in CUK Insurance's digital transformation and supporting the OmniCUK project was an interesting challenge. Our cooperation yielded significant results, enabling comprehensive integration of data from different sales channels and effective personalization of communication with customers. Thanks to our activities, we were able to build a 360-degree view of the customer, which contributed to increased customer satisfaction and efficiency of marketing activities. We are pleased with the results achieved and that we were able to be part of this innovative transformation.

Bartłomiej Kopeć 
Head of Marketing Automation

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