AI Activation in Email Marketing for Orange
Orange, a leading telecommunications provider, aimed to enhance the effectiveness of its email marketing strategy by leveraging AI-driven personalization. The goal was to move beyond generic offers and create a more targeted approach that would resonate with individual customer needs and behaviors.
Challenges
The goal was to enhance email campaign performance by customizing communications to better reflect each customer's lifecycle, purchase history, and preferences. This approach aimed to boost engagement, increase orders, and drive higher conversion rates through more relevant and personalized content.
Solutions Implemented
To increase customer engagement and conversion rates, we deployed advanced personalization techniques in email marketing, leveraging data-driven insights to tailor content and offers to individual customer preferences.
Automation and Personalization
Using AI algorithms, we personalized product recommendations in real time based on user preferences, making it easier for customers to discover relevant products immediately upon visiting the site.
Contextual AI Recommendations
AI algorithms analyzed user data to provide relevant product suggestions and dynamic content, making emails more engaging and contextually aligned with customer needs.
Flexible Campaign Adaptation
We implemented a flexible approach to configuring and adjusting email scenarios, allowing quick responses to changing market conditions and customer preferences, thereby improving the overall effectiveness of campaigns.
Results Achieved
x10
Increase in the number of orders
from the email channel
Personalized email strategies led to a dramatic increase in the number of orders, demonstrating the power of AI-driven communication.
x3
Increase in campaign conversion rates
Enhanced personalization and targeted messaging significantly boosted conversion rates, with more customers taking action after receiving tailored offers.
23%
Reduced bounce rate
The improved relevance of content reduced the likelihood of customers leaving the site after clicking on email links, with average session time extending to about 3 minutes per visit.
Our advanced coding of email template components in Marketing Automation solutions using AI
is the key to effective and cost-optimized email strategies. It enables clients to run and develop
campaigns on their own, while ensuring high quality and consistent communications. Designed
to be easily adaptable and scalable, our solutions guarantee effective outreach across platforms,
maximizing campaign effectiveness in a dynamic digital environment.
Radosław Opoczyński
Head of Implementation Development