Challenges

The goal was to enhance email campaign performance by customizing communications to better reflect each customer's lifecycle, purchase history, and preferences. This approach aimed to boost engagement, increase orders, and drive higher conversion rates through more relevant and personalized content.

Results Achieved

x10

Increase in the number of orders 
from the email channel

Personalized email strategies led to a dramatic increase in the number of orders, demonstrating the power of AI-driven communication.

x3

Increase in campaign conversion rates

Enhanced personalization and targeted messaging significantly boosted conversion rates, with more customers taking action after receiving tailored offers.

23%

Reduced bounce rate

The improved relevance of content reduced the likelihood of customers leaving the site after clicking on email links, with average session time extending to about 3 minutes per visit.

Our advanced coding of email template components in Marketing Automation solutions using AI is the key to effective and cost-optimized email strategies. It enables clients to run and develop campaigns on their own, while ensuring high quality and consistent communications. Designed to be easily adaptable and scalable, our solutions guarantee effective outreach across platforms, maximizing campaign effectiveness in a dynamic digital environment.

Radosław Opoczyński 
Head of Implementation Development

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