Increasing the capabilities of
OTT/VOD services

A leading OTT/VOD service provider aimed to elevate its platform's capabilities by leveraging AI and data-driven insights. With a focus on enhancing content personalization and user engagement, MarTech Compass implemented advanced AI solutions to transform the customer experience and drive business growth.

Challenges

The main challenge was to improve the recommendation system and personalize the content delivery to keep up with the dynamic preferences of the viewers. The provider needed a robust solution that could process vast amounts of data and offer precise, real-time recommendations to enhance user satisfaction and engagement.

Solutions Implemented

To help the OTT/VOD service provider enhance its capabilities and meet its growth objectives, MarTech Compass introduced a suite of advanced data analytics and AI-driven solutions. These were designed to optimize content recommendations, improve customer engagement, and maximize revenue by leveraging personalized user experiences and targeted marketing strategies across the platform.

Real-Time Analytics and Personalization

MarTech Compass integrated advanced AI algorithms that analyze viewer behavior and preferences in real time. This enabled the platform to offer personalized content recommendations, keeping users engaged and more likely to stay on the platform longer.

Dynamic Content Delivery

The solution included a dynamic content delivery system that adjusts recommendations based on current user interactions and historical data, ensuring viewers receive the most relevant suggestions tailored to their tastes.

Seamless Integration Across Channels

The AI solutions were integrated seamlessly across multiple channels, including mobile apps, web platforms, and smart TVs, providing a consistent and personalized experience no matter where viewers accessed the content.

Results Achieved

25%

Improvement in Conversion Rates

The personalized recommendations significantly boosted conversion rates, as viewers were more likely to engage with content that matched their interests.

20%

Reduction in Search Time

The enhanced recommendation system reduced the time viewers spent searching for content, improving overall user satisfaction and engagement.

180%

Increase in ROI on Marketing Investments

By leveraging data-driven insights and personalized marketing, the provider saw a substantial increase in returns from its marketing efforts.

Through the implementation of AI-driven personalization and dynamic content delivery, MarTech Compass successfully enhanced the OTT/VOD service provider’s platform capabilities. This resulted in increased user engagement, higher conversion rates, and a more satisfying viewer experience, solidifying the provider's position in the competitive OTT market.

Ready to transform your business?

Central European time zone

Marta Lewandowska: I speek English

m.lewandowska@martechcompass.com

+ 48 506 924 120

Bartosz Bielewicz: I speek Swedish

b.bielewicz@martechcompass.com

+48 519 075 040

New York time zone

Sarosh Khan: I speek English
sarosh@martechcompass.com
+1 (510) 367-3881

Who We Are

Why MarTech Compass

Our Expertise

Homla.com.pl | E-commerce Transformation

Coccodrillo | Improving the shopping experience

OTT/VOD services | Increasing the capabilities

Orange | AI Activation in Email Marketing

OmniCUK | Marketing Automation

AI Driven Loyalty Program for Retail

Zomato | Facilitate downstream recommendation systems

Dailymotion | Personalize video recommendations

Żabka Stores | CVC Capital Partners

Who We Are

Why MarTech Compass

Our Expertise

Homla.com.pl | E-commerce Transformation

Coccodrillo | Improving the shopping experience

OTT/VOD services | Increasing the capabilities

Orange | AI Activation in Email Marketing

OmniCUK | Marketing Automation

AI Driven Loyalty Program for Retail

Zomato | Facilitate downstream recommendation systems

Dailymotion | Personalize video recommendations

Żabka Stores | CVC Capital Partners

Increasing the capabilities of
OTT/VOD services

Challenges

Solutions Implemented

Results Achieved

25%

20%

180%

About MarTech Compass

Our Solutions

Contact

MarTech Compass HQ

Copyright © 2024 MarTech Compass | All rights reserved.

Who We Are

Why MarTech Compass

Our Expertise

Homla.com.pl | E-commerce Transformation

Coccodrillo | Improving the shopping experience

OTT/VOD services | Increasing the capabilities

Orange | AI Activation in Email Marketing

OmniCUK | Marketing Automation

AI Driven Loyalty Program for Retail

Zomato | Facilitate downstream recommendation systems

Dailymotion | Personalize video recommendations

Żabka Stores | CVC Capital Partners

Who We Are

Why MarTech Compass

Our Expertise

Homla.com.pl | E-commerce Transformation

Coccodrillo | Improving the shopping experience

OTT/VOD services | Increasing the capabilities

Orange | AI Activation in Email Marketing

OmniCUK | Marketing Automation

AI Driven Loyalty Program for Retail

Zomato | Facilitate downstream recommendation systems

Dailymotion | Personalize video recommendations

Żabka Stores | CVC Capital Partners

Increasing the capabilities of OTT/VOD services

Challeng​es

Solutions Implemented

Results Achieved

25%

20%

180%

About MarTech Compass

Our Solutions

Contact

MarTech Compass HQ

Copyright © 2024 MarTech Compass | All rights reserved.

Increasing the capabilities of
OTT/VOD services

Challenges