Ecommerce transformation at Homla.pl

Homla, a leading Polish home furnishings brand, faced the challenge of increasing online sales by maximizing the purchase value of existing customers. With 62 showrooms and an extensive online product range, Homla sought to enhance customer experience and drive revenue growth through innovative AI-driven solutions provided by MarTech Compass.

Challenges

Homla needed to improve the shopping experience without attracting new traffic, focusing instead on better utilizing existing website visitors. The goal was to reduce shopping time, increase average cart value, and boost the number of products per transaction.

Solutions Implemented

To address Homla's challenges and enhance the customer shopping experience, we introduced a series of AI-driven personalization strategies designed to optimize product discovery, streamline the shopping process, and increase overall sales.

Personalized Recommendations on the Home Page

Using AI algorithms, we personalized product recommendations in real time based on user preferences, making it easier for customers to discover relevant products immediately upon visiting the site.

Results Achieved

8%

Increase in Revenue Per User

The personalized recommendations led to a significant boost in average revenue per existing user.

14%

Increase in Transactions

Tailored product suggestions directly contributed to higher average order values, reflecting improved customer engagement.

10%

Increase in Average Order Value

Reminders for abandoned carts and personalized product suggestions increased the number of transactions.

I'm proud of our collaboration with Homla. Together we have implemented ambitious plans that have resulted in concrete achievements. This cooperation is just the beginning of a journey towards innovation and even better results.

Arkadiusz Seredyn
CEO MarTech Compass

Through strategic personalization and AI-driven recommendations, Homla successfully optimized its online store, resulting in significant growth in key performance indicators. This approach not only enhanced the customer shopping experience but also provided Homla with a competitive advantage in the home and decoration market. The partnership with MarTech Compass continues to pave the way for future innovations, including new marketing campaigns and loyalty strategies to further solidify Homla's market position.

This case study illustrates how MarTech Compass empower businesses to achieve their e-commerce goals through targeted AI solutions and data-driven strategies.

Who We Are

Why MarTech Compass

Our Expertise

Homla.com.pl | E-commerce Transformation

Coccodrillo | Improving the shopping experience

OTT/VOD services | Increasing the capabilities

Orange | AI Activation in Email Marketing

OmniCUK | Marketing Automation

AI Driven Loyalty Program for Retail

Zomato | Facilitate downstream recommendation systems

Dailymotion | Personalize video recommendations